Understand How to Integrate Screaming Frog with Google Analytics and Search Console

Search Engine Optimization (SEO) is a combination of art and data-driven science. While content quality, backlinks, and user experience are crucial, the insights derived from analytics often determine whether your SEO strategy succeeds. Tools like Screaming Frog SEO Spider are widely used to crawl websites, identify technical issues, and analyze on-page SEO elements. However, when integrated with Google Analytics (GA) and Google Search Console (GSC), Screaming Frog transforms from a simple crawler into a powerful SEO intelligence engine. This blog explores step-by-step how to integrate Screaming Frog with GA and GSC, the benefits of doing so, and practical tips to leverage these integrations effectively.

What is Screaming Frog and Why Integrate it with Analytics Tools?

Screaming Frog SEO Spider is a desktop-based website crawler that scans your site for SEO issues. It identifies broken links, missing metadata, duplicate content, redirect chains, and more. While the crawler provides rich technical insights, it does not inherently measure user behavior or search performance. This is where Google Analytics and Google Search Console come in.

• Google Analytics tracks user engagement, behavior flow, bounce rates, and conversions.
  
  

• Google Search Console provides insights into search impressions, clicks, rankings, and CTRs for your pages.
  
  

Integrating these tools allows you to combine technical SEO data with user behavior and search performance metrics. This means you can prioritize fixes not just based on errors, but based on pages that truly impact traffic and conversions.

Benefits of Integration

1. Prioritize SEO Fixes – Not all errors carry the same weight. By combining GA and GSC data, you can focus on pages with high traffic, conversions, or search visibility.
   
   

2. Data-Driven Decision Making – Analytics integration allows SEO teams to make informed decisions rather than guessing which pages matter most.
   
   

3. Comprehensive Audits – Technical errors, combined with performance metrics, provide a complete picture of your website’s health.
   
   

4. Track SEO ROI – By monitoring pages that drive traffic and conversions, you can better assess the ROI of SEO efforts.
   
   

Preparing Screaming Frog for Integration

Before starting the integration, ensure you have the following:

• A licensed or free version of Screaming Frog SEO Spider installed.
  
  

• Access to Google Analytics and Google Search Console accounts with the relevant website verified.
  
  

• A stable internet connection to enable API calls.
  
  

Step 1: Integrate Screaming Frog with Google Analytics

1. Open Screaming Frog and go to Configuration > API Access > Google Analytics.
   
   

2. Click “Add” to create a new connection.
   
   

3. Authenticate Your Account – Log in to the Google account with GA access. Grant permissions for Screaming Frog to retrieve analytics data.
   
   

4. Select the Property – Choose the correct GA property and view for your website.
   
   

5. Configure metrics to import:
   
   

• Sessions
  
  

• Users
  
  

• Bounce Rate
  
  

• Average Time on Page
  
  

• Goal Completions (if tracking conversions)
  
  

6. Apply the Configuration and close the window.
   
   

Once done, Screaming Frog can pull GA data for each URL during a crawl. In the crawl results, columns like “Sessions,” “Bounce Rate,” and “Goal Completions” will appear next to technical data such as title tags, meta descriptions, and status codes.

Step 2: Integrate Screaming Frog with Google Search Console

1. Go to Configuration > API Access > Google Search Console.
   
   

2. Click “Add” and authenticate with your Google account.
   
   

3. Select the website property to pull data from.
   
   

4. Choose the data type:
   
   

• Clicks
  
  

• Impressions
  
  

• CTR (Click Through Rate)
  
  

• Average Position
  
  

5. Apply the configuration.
   
   

Now, during a crawl, Screaming Frog will display GSC data alongside SEO elements. You can sort and filter URLs based on search performance, making it easier to identify high-value pages needing optimization.

Step 3: Running a Crawl with Integrated Data

1. Enter the website URL into Screaming Frog’s search bar.
   
   

2. Choose whether to crawl the entire site or a specific section.
   
   

3. Ensure the Google Analytics and Search Console integrations are enabled.
   
   

4. Start the crawl.
   
   

Once completed, Screaming Frog provides a detailed spreadsheet-style report. You will see:

• Technical issues like broken links, missing headers, and duplicate pages.
  
  

• GA metrics like page sessions, bounce rate, and goal completions.
  
  

• GSC metrics such as clicks, impressions, CTR, and average position.
  
  

This consolidated view allows you to make decisions like:

• Prioritizing fixing high-traffic pages with errors.
  
  

• Optimizing pages with high impressions but low CTR.
  
  

• Addressing technical issues on pages that drive conversions.
  
  

Practical Tips for Effective Integration

1. Segment Your Data

Instead of analyzing all pages at once, it is more effective to segment pages based on traffic, conversions, or search performance. This approach allows SEO teams to prioritize pages that truly matter to the business rather than getting lost in less impactful URLs. For example, a low-traffic page with a critical technical error may be less urgent than a high-traffic page experiencing similar issues.

Segmentation also helps identify patterns in user behavior. By grouping pages based on performance metrics, you can better understand which content resonates with visitors, which pages drive conversions, and where engagement drops off. This clarity ensures SEO efforts are both targeted and efficient.

2. Schedule Regular Crawls

SEO is an ongoing process, not a one-time activity. Scheduling regular crawls—monthly or quarterly—helps track improvements, monitor technical fixes, and quickly spot new issues before they escalate. Regular monitoring ensures that changes in your website structure or content do not negatively affect search performance over time.

With Google Analytics and Search Console integration, these scheduled crawls become even more powerful. You can directly observe how technical changes impact user behavior and search metrics, making it easier to adjust strategies in real time and maintain consistent SEO growth.

3. Export Reports for Collaboration

Screaming Frog allows you to export crawl data in Excel or CSV formats. Combining technical insights with GA and GSC metrics creates a comprehensive report that is easy to share with developers, content teams, and other stakeholders. Highlighting priority issues ensures everyone knows which pages need immediate attention.

Exported reports also provide a historical record of your site’s performance. Teams can track progress over time, measure the impact of optimizations, and make data-backed decisions for future strategies. This transparency improves communication and account