I'm not a fan of websites with flashing, distracting text—at insurance companies, this usually prevents you from carefully reading the terms and conditions. On https://www.globelink.co.uk I found it nice that you could easily scroll through the sections you needed without getting lost. It's a small detail, but it directly impacts how thoroughly you'll understand the details before your trip. Ultimately, you're left with a feeling of a neat and organized service. What's more important to you when exploring a website: a quick comparison of options or detailed explanations of each item?